When the PR team for Trust Fund Beauty reached out to me, I was immediately excited. I’m a sucker for a beauty brand that is marketed in a really specific way and it really doesn’t get any cheekier than this line of polishes.They take on the bitchy rich girl persona and they do it well. Sure, Trust Fund makes a really great selection of fun nail colors, but for me the best thing about them is the fact that they have fabulously bitchy names like “Do You Know Who My Father Is?,“ “Career Socialite” and “Is He Rich?” I mean, talk about figuring out a distinct brand image and sticking to it.
If you work in a creative industry, chances are you struggled a little bit (or maybe even a lot) to find your dream job. April Hubal is no exception – what sets this Pittsburgh native apart, though, is the fact that she didn’t just wait for the right fit to come along and find her.
She was always the levelheaded one.
I’m not great about eating enough fruit.
I LOVE a good friends and family sale.
I’ve only been running STATEMENT/scene for a few months but if there’s one thing I’ve learned, it’s this: The blogging community is one of the most wonderfully supportive groups I’ve ever entered. Its a testament to the power of social media and the open-heartedness of the people in this community. It’s always wonderful to see bloggers rally in support of one of our own.
One of the best things about Chicago’s fashion community is that fact that there are so many emerging talents in the city. Mashallah Ghouleh is a perfect example. The owner of the eponymous two-year-old jewelry company is young, ambitious and equal parts creative and business-minded.
I caught up with this designer to talk about the decision to start her own company, the importance of getting your foot in the door and (obviously) accessories.
If you’ve been following along here, you already know a thing or two about What R U Wearing and its founder, Farissa Knox. In addition to putting out a great site and app, the company is known around town for creating a runaway fashion hit: The simple, comfortable sweatshirts with the hashtag #WRUW printed across the front.
Considering I spend the majority of my time “plugged in,” I’m really not one to begrudge technology and its consuming presence in our lives. Sure, people should spend more time communicating face-to-face and yeah, the digital revolution has all but killed off my first love (that would be the magazine industry) but it’s also brought some amazing new capabilities into our lives. I’m reminded of the positive changes technology is directly responsible every time I Skype with someone who lives across the world – the world feels smaller than ever now.
I’ve been freelancing full-time for a while now and while I love it, the uncertainty of freelance life can be frustrating and just plain scary. That’s why I was so happy to discover that an old classmate of mine was not only a fellow freelancer, but a seriously successful and talented one!